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Move Up Buyer: Great News for Sellers Ready for More

By Jessica Berchtold3 min read

For every move up buyer thinking about their next chapter in North County, it usually starts with the same realization: the first home that felt like a finish line no longer fits. It was a place to build a life, grow a family, and put down roots. But for most people, a first home was never meant to be a forever home. And if your life looks different today than it did when you got the keys, moving up may be more realistic than you think.

Starter Homes Are Still in Short Supply

If you have been wondering whether now is the right time to sell your starter home, here is something worth knowing. Starter homes remain one of the hardest types of homes to find in today’s market. Historically, the country has not been building enough homes for first-time buyers. And even though builders have shifted more attention toward entry-level homes recently, data from the Census Bureau shows there is still a long way to go to rebuild that supply. For the move up buyer looking to sell, this is encouraging news – your current home is in demand.

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More Move Up Buyer Options Are Available Now

Here is where this gets interesting for the move up buyer. While starter home supply remains tight, the number of homes for sale overall has been climbing. As Nadia Evangelou, Principal Economist at the National Association of Realtors, explained, the bulk of today’s available inventory sits at higher price points rather than the entry-level range – which means there is more selection at the move-up level than many buyers expect. Whether you are hoping for another bedroom, a home office, a bigger backyard, or simply more room for this next stage of life, today’s market may finally be giving you the chance to find it.

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Every move up buyer who has been waiting for the right moment should also know this: starter home values have appreciated faster than other property types nationally, driven by consistently strong first-time buyer demand. That gives you a real pricing advantage when it comes time to list. As we explored in our look at the most common pricing mistake sellers make, getting the price right from day one is what turns that advantage into a strong result.

Your Biggest Advantage Is the Equity You Have Built

There is one more thing your first home has been doing behind the scenes: building equity. Every mortgage payment and every year of home value growth has quietly increased your ownership stake. According to Cotality, the average homeowner with a mortgage has about $295,000 in equity right now. For the move up buyer, that equity becomes your bridge – it can become the down payment on your next home or reduce how much you need to borrow at today’s rates. As we covered in our look at home price history, that appreciation has been building steadily over the long term.

The move up buyer opportunity right now is a clear three-part picture: the home you are selling is in demand, the home you are buying may be easier to find than you think, and the equity you have built can help bridge the gap between the two. As we explored in our post on motivation to move, when life changes and the market aligns, that is usually the right time to act.

Bottom Line

Your first home was never meant to be your forever home. It was meant to help you build a life and create the financial foundation for whatever came next.

If your current home no longer fits the life you are living today, let’s connect and we will walk through what your move up buyer journey could look like in North County right now. Your next chapter may be closer than you think.

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